Last updated: February 10, 2026
This Privacy Policy explains how Alex Daredia, a licensed real estate broker-associate with Watson Realty (California DRE License #02035436), collects, uses, and protects your personal information when you visit our website or use our services. By using this website, you consent to the practices described in this policy.
Information We Collect
Contact Form Submissions
When you submit a contact form, schedule a consultation, or request a property valuation, we collect information you voluntarily provide, including your name, email address, phone number, property address, and any details you include in your message. This information is used solely to respond to your inquiry and provide the real estate services you have requested.
Automatically Collected Information
When you browse our website, we automatically collect certain technical information including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and the date and time of your visit. This information is collected through cookies and third-party analytics services as described below.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries about buying, selling, investing, probate, or relocation services
- Provide personalized property recommendations and market analyses
- Schedule and conduct consultations and property showings
- Send market updates, property alerts, or newsletters you have opted into
- Improve our website functionality and user experience
- Comply with legal obligations under California real estate law
We do not sell, rent, or share your personal information with third parties for their marketing purposes. We will never share your information with other real estate agents or brokerages without your explicit consent.
Third-Party Services
Our website uses the following third-party services that may collect data:
Google Analytics
We use Google Analytics to understand how visitors interact with our website, including which pages are most popular, how long visitors stay, and how they navigate through the site. Google Analytics uses cookies to collect anonymous usage data. This data is aggregated and does not personally identify you. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Elfsight Reviews Widget
Our website displays client testimonials using the Elfsight reviews widget, which loads reviews from third-party platforms such as Google Business and Zillow. Elfsight may set cookies to manage widget functionality. The reviews displayed are from verified clients and reflect their individual experiences.
Webflow Hosting
This website is built and hosted on the Webflow platform. Webflow may collect server logs and technical data as part of its hosting services. For details on Webflow's data practices, please review Webflow's Privacy Policy.
Interactive Tools
Our website includes interactive tools such as a mortgage calculator and a home value estimator. These tools perform all calculations on your device (client-side) and do not transmit, store, or collect any data you enter. The results provided by these tools are estimates only and should not be relied upon as financial advice. Consult a licensed mortgage lender or appraiser for accurate figures specific to your situation.
Cookies and Tracking Technologies
Our website uses the following types of cookies:
- Essential cookies: Required for basic website functionality, such as page navigation and form submissions.
- Analytics cookies: Used by Google Analytics to collect anonymous usage statistics and improve our website.
- Third-party cookies: Set by embedded services such as Elfsight (reviews widget) and Google Maps (if applicable).
You can control and delete cookies through your browser settings. Disabling cookies may affect certain features of the website, such as contact form functionality.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain contact form submissions and client communications for as long as necessary to provide our services and comply with California real estate record-keeping requirements. Under California law, real estate transaction records must be retained for a minimum of three years. You may request deletion of your personal information at any time, subject to our legal retention obligations.
Your California Privacy Rights (CCPA)
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information:
- Right to know: You may request a detailed accounting of the personal information we have collected about you in the preceding 12 months, including the categories of information, sources, purposes, and any third parties with whom it was shared.
- Right to delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions including real estate record-keeping requirements.
- Right to opt out: You have the right to opt out of the sale of your personal information. We do not sell personal information to third parties.
- Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, please contact us at Alex@SouthKernCounty.com. We will respond to verifiable consumer requests within 45 days.
Real Estate Disclosures
Alex Daredia is a licensed Broker-Associate in the State of California (DRE License #02035436), operating under Watson Realty. All real estate services are provided through Watson Realty. Market data, property values, and neighborhood information presented on this website are derived from public records, MLS data, and professional experience. While we strive for accuracy, this information may not reflect the most current market conditions and should be independently verified before making any real estate decisions.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your California privacy rights, or have concerns about how your information is handled, please contact us:
- Email: Alex@SouthKernCounty.com
- Phone: (661) 903-3183
- Office: Watson Realty, 9101 Camino Media, Bakersfield, CA 93311
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